Design
DETAILS

Lozza eyewear has always retained its intrinsic personality based on refined and aristocratic shapes that reflect the charm of someone who has a story to tell. For over 130 years, it has preserved the strong personality which made the brand unique and inimitable since 1878; a point of reference for lovers of vintage and of all that takes its cue from the past to be projected into the future.
LOGO
The new Lozza collections feature an iconic and unequivocal logo. The recurrent use of lines in its historical archives has led Lozza to develop a patented frieze consisting of five horizontal lines that recall the five letters that make up the brand's name.
CASHMERE
Continuous research into refined and exclusive shapes has led Lozza to develop a new sophisticated detail: the cashmere-effect decoration. This elegant and distinctive decorative element, combined with the iconic 5-line trim, embellishes the temples of several styles in the new collections, rendering them unique and ideal for expressing the personality of the wearer. 
THE "L" MONOGRAM
The ‘L’ monogram - one of the visual pillars present throughout Lozza’s history - becomes the common thread between past and present.
Created as a re-visitation of the ‘L’ used in the first advertising campaigns and iconic Macho style, it has now become a modern and distinctive brand symbol.
This elegant detail, which is both decorative and functional at the same time, is not only the brand’s signature but also a minimalistic graphic symbol that contains a myriad of meanings in just one single letter.
LINES: AN ICONIC THEME
The lines that provided the inspiration for the new logo are an iconic element for Lozza. The theme features on all the models in the collection through a discreetly laser-etched five-line design positioned on the inside of the temple tips and on the nose pads. To prevent the metal in the centre of the nose pads from oxidising upon coming into contact with the skin, the pads are made of metal-coloured silicone.

In some models, stripes are featured on a characteristic round-shaped temple tip whose section is obtained with subsequent printings. The far end features, as a seal, a drop of quick-dry enamel in the iconic “Lozza blue”.
LINES: AN ICONIC THEME
The lines that provided the inspiration for the new logo are an iconic element for Lozza. The theme features on all the models in the collection through a discreetly laser-etched five-line design positioned on the inside of the temple tips and on the nose pads. To prevent the metal in the centre of the nose pads from oxidising upon coming into contact with the skin, the pads are made of metal-coloured silicone.

In some models, stripes are featured on a characteristic round-shaped temple tip whose section is obtained with subsequent printings. The far end features, as a seal, a drop of quick-dry enamel in the iconic “Lozza blue”.
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DECORATIVE HINGES
The pursuit of research and refinement is involved within every part of any Lozza eyewear model, down to the smallest of details. The hinge has been designed to ensure maximum stability for the glasses, which is why the classic three-joint hinge has been replaced with a five-joint version, providing the entire collection with added value. Small metal parts also became objects of research, with the hinges employing cross-head screws as a symbol of extreme refinement and quality, in line with Italy's long-standing high-end eyewear tradition.
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DECORATIVE HINGES
The pursuit of research and refinement is involved within every part of any Lozza eyewear model, down to the smallest of details. The hinge has been designed to ensure maximum stability for the glasses, which is why the classic three-joint hinge has been replaced with a five-joint version, providing the entire collection with added value. Small metal parts also became objects of research, with the hinges employing cross-head screws as a symbol of extreme refinement and quality, in line with Italy's long-standing high-end eyewear tradition.
PACKAGING
The elegant "Lozza Blue" case is accurate in every detail, from the discreet five-line frieze to the traditional slogan, "Original since 1878", and the refined silver cloth.
To keep the Zilo's seventies magic alive, Lozza has decided to create a dedicated case. The temples of all Lozza glasses sport an elegant blue leather strap bearing the historic logo and the brand's hallmark reference to its tradition: "Original since 1878".
PACKAGING
The elegant "Lozza Blue" case is accurate in every detail, from the discreet five-line frieze to the traditional slogan, "Original since 1878", and the refined silver cloth.
To keep the Zilo's seventies magic alive, Lozza has decided to create a dedicated case. The temples of all Lozza glasses sport an elegant blue leather strap bearing the historic logo and the brand's hallmark reference to its tradition: "Original since 1878".
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